At WMC Global, we set the mobile industry standard for in-market monitoring of mobile premium services (MPS) programmes and advertising for products such as ringtones, wallpapers, games, videos, text alerts, and chat. Mobile carriers depend on us to help protect them from legal and operational liabilities and safeguard their subscribers from deceptive advertising, poor quality services, and fraud. Industry associations look to us to protect the MPS environment and consumer community, by upholding established standards.

How do we do it? By intercepting advertising creative in market, auditing it against carrier-specific and industry standards, reporting our findings to our carrier and industry association clients, and assisting those carriers with standards enforcement. In fact, our market-savvy media researchers and analysts know better than anyone who’s doing what in mobile premium services and associated advertising across all media—newspapers, magazines, billboards, radio, and TV as well as the “Wild West” of MPS advertising, the Internet. Ultimately, WMC Global delivers the credibility, expertise, and consistency critical to maintaining order in a burgeoning mobile marketplace.