Products and Services
Performance Placement System™
Monetise Product Featured Placement
WMC Global’s Performance Placement System™ helps network operators, app stores, and handset manufacturers monetise app, product, and service featured placement opportunities using an auction-based system, maximising revenue and minimising the cost of media sales and relationship management.
Brand Protection
Eradicate Brand Abuse across All Forms of Digital Media
WMC Global's real-time monitoring of online, offline, and mobile media intercepts and identifies brand abuse, and ensuing enforcement action removes the offending representation from market—safeguarding brands and business.
Copyright Protection
Intercept and Investigate Piracy and Other Infringements
WMC Global analysts and systems patrol the Internet and the mobile Internet for all types of digital copyright infringement and identify instances where unscrupulous companies or other pirates are profiting from illicit activity. Employing value chain analysis and mitigation strategies, they then facilitate the removal of pirated material from market. Additionally, copyright owners receive the documentary evidence they need to take legal action against pirates or complicit advertisers or marketers.
Content Control
Ensure Brand Trust by Delivering a Family-Safe Experience
By monitoring the mobile Internet and app stores, WMC Global analysts identify and neutralise rogue apps and mobile services that infringe on content standards, evade age verification systems or content filtering systems, or make illicit use of carrier APIs or app stores to market unauthorised adult content to carrier customers.
Fraud Detection
Protect Revenue by Identifying and Mitigating Fraud
Through transactional analysis of carrier billing gateway records and comparisons with in-market activities gleaned from monitoring efforts, WMC Global provides unprecedented protection from money laundering and fraud. Correlating revenue activity with market activity helps identify and mitigate, or eliminate altogether, illicit activity.
Market Compliance Reports
Inform Your Organisation with Reliable, Current Data
WMC Global researches, compiles, and produces summary and comprehensive market compliance reports, customised to the client's specific requirements, including data on, for example, all app and mobile services advertising or advertising for particular types of products and services, service messaging, billing accuracy, and helpline service quality.
Compliance Assurance
Develop Business Quality by Eradicating Unscrupulous Activity
Monitoring online, offline, and mobile consumer media for noncompliant, unauthorised, and unscrupulous activity, WMC Global informs corporate, industry association, and regulator clients and helps them take action to protect their organisation and consumers.
Product Certification
Launch Functional, Compliant Apps and Mobile Services Rapidly
WMC Global analysts inspect, rapidly and thoroughly, apps and mobile services before clients associate them with their brands, app stores, or portals to ensure they adhere to standards for customer experience quality and users' security and privacy.
Billing Monitoring
Minimise Lost Revenue and Eradicate Overbilling and Fraud
WMC Global analysts perform customer experience monitoring of mobile content services and apps that use carrier-billing APIs, identify lost revenue caused by systemic and individual service or app problems, and help carriers eradicate fraudulent third-party billing practices.
Threat Detection
Build Business Confidence by Anticipating Broad-Spectrum Threats
WMC Global analysts and systems monitor app stores and the mobile Internet for digital threats to client businesses, brands, and customers; analyse risk factors; and develop and execute mitigation strategies to remove the threats from the marketplace.
Customer Experience Monitoring
Ensure Optimal Product Usability and Revenue Generation
By intercepting and reviewing advertising and service messages, analysing the purchase process, testing the associated app or mobile service, and evaluating customer care and billing practices, WMC Global enables clients to gauge accurately the end-to-end customer experience. This 'in-market' approach delivers the information companies need to improve customer satisfaction and optimise revenue.
Developer Program Enablement
Drive Revenue across the Market for All Constituents
WMC Global Developer Program Enablement (DPE) solutions combine products and services designed expressly to provide business processes for carriers and app stores to support and monetise the developer community successfully. Effectively, DPE ensures the appropriate levels of customer and business protection necessary to defend carriers and their customers from illicit activity.