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What’s the Problem?
- Deceptive advertising and message flows
- Noncompliant advertising targeting children
- Outright fraud
- Unapproved content
- Minimal pricing and subscription disclosures
- Unclear or no opt-out information
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 The problem in the mobile premium services environment is that not everyone is as careful with your brand or as respectful of your subscribers are you are. Most content providers play by the rules, but others submit compliant campaigns for aggregator approval, then promptly launch noncompliant programmes and advertising on your network using the shortcode you’ve just provisioned for them! For carriers who’ve yet to employ in-market monitoring, the first indication that anything is wrong comes with spikes in customer care calls. Unchecked, this problem can soon expand from operational to legal.
What’s It Mean for Carriers?
- Customer care calls
- Customer refunds
- Diminished consumer confidence
- Brand risk
- Regulatory pressure
- Legal and operational liabilities
- Churn
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The only sure way to detect and eliminate such undesirable activity on your network is with The PSMS Industry Monitor Report and WMC Global’s Enforcement and Response Service. Our proactive in-market monitoring solution stops lawless content providers and affiliate marketers in their tracks, mitigating risk to your brand, your operations, and your bottom line.
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